Radio Pakistan Multan has concluded a two-day Radio Pakistan Multan training workshop for young broadcasters, wrapping up a programme designed to sharpen the professional skills of the next generation of presenters, comperes, newsreaders and radio jockeys. The workshop, titled “Professional Development and Modern Techniques”, is part of a nationwide training series organised by the Pakistan Broadcasting Corporation (PBC) on the vision of Federal Minister for Information and Broadcasting Attaullah Tarar.
According to the state broadcaster, the Multan edition follows a successful programme in Lahore and aims to give young people practical exposure to broadcasting while instilling professional ethics and responsible communication. PBC Director General Saeed Ahmed Shaikh addressed the inaugural session of the workshop via video link.
FAKTA
- What: Two-day Radio Pakistan Multan training workshop, “Professional Development and Modern Techniques”
- Where and when: Radio Pakistan Multan; concluded on Thursday, October 1
- Who took part: Young comperes, radio jockeys, newsreaders and interns; organised by the Pakistan Broadcasting Corporation
- Backed by: Federal Minister for Information and Broadcasting Attaullah Tarar; DG PBC Saeed Ahmed Shaikh addressed the opening session via video link
- Wider context: Part of a nationwide PBC training series; follows a successful edition in Lahore, where Tarar announced a dedicated Training Institute at Radio Pakistan Lahore
A nationwide series that began in Lahore
The Multan workshop is the latest stop in a series of professional training programmes being organised at PBC stations across the country. The initiative is designed to use Radio Pakistan’s stations as platforms for identifying, mentoring and training emerging broadcasting talent, with an emphasis on professional standards and contemporary techniques.
At the conclusion of the earlier Lahore programme, Minister Attaullah Tarar underlined the importance of effective communication skills in professional and personal life. He described the younger generation as a valuable asset for the country and spoke about the challenges of misinformation and disinformation in the digital age — a theme the Multan sessions picked up as well, according to Pakistan Media Network.
Inside the Radio Pakistan Multan training sessions
The two-day programme focused on the craft of modern broadcasting: presentation skills and voice modulation, effective programme production, and the integration of digital media into traditional radio workflows. Participants were introduced to emerging trends and encouraged to apply new techniques in their daily broadcasting work.
A professional broadcast microphone. The Multan workshop focused on presentation skills, voice modulation and digital media. (Illustrative image)
According to the station’s announcement, the sessions were led by a panel of broadcasting professionals and academics. Among the names associated with the programme were Professor Khalid Wakeel Khan, Khurshid Ahmad Malik, Manzoor Kamran, Asif Khan, Riaz Mailsi, Dr Khalid Iqbal and Engineer Abdul Waheed, covering areas from advanced presentation techniques to the technical side of modern broadcasting.
A training institute on the horizon
One of the most consequential announcements linked to the training drive came at the Lahore edition, where Minister Tarar announced the establishment of a dedicated Training Institute at Radio Pakistan Lahore. He also declared an honorarium for the officers involved in conducting the training and encouraged female participants to draft a charter of demand on workplace harassment prevention.
Young comperes, radio jockeys, newsreaders and interns took part in the two-day programme. (Illustrative image)
DG PBC Saeed Ahmed Shaikh, addressing the Multan inaugural session via video link, said the nationwide series aims to harness the potential of young talent and prepare it for the evolving demands of modern media — reviving Radio Pakistan’s historic role as a nursery for talent that later excelled in television, film and other fields.
Conclusion
The conclusion of the Multan workshop marks another step in Radio Pakistan’s push to professionalise its ranks and stay relevant in a fast-changing media landscape. With a training institute promised in Lahore and the series set to travel to more stations, the broadcaster is betting that investing in young voices today will secure its audience tomorrow. Follow our Pakistan coverage for more.
